Gridshift / Sean Bates / Design + UX
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Madsen Cycles / Birth of the cargo bike

IDENTITY

IDENTITY

Not just a mark but a badge. And this badge always goes where you go.

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art direction

art direction

Every person who rides a Madsen has a story. Detailed art-direction in the photography brought that story to life.

brand

brand

Comprehensive brand and identity system from cargo bike styling to an online storefront.

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